As an entrepreneur, I’m the creator of the best-selling board game MindTrap® and many other games and toys that have sold millions of copies worldwide.
After one particularly costly failure, I became obsessed with a question: Can we know if a decision is good before we see the outcome? Or are we just gambling and calling it strategy?
Over 30 years of studying human behavior and decision-making, I found that most “bad decisions” aren’t random – they follow predictable patterns. Hidden traps in our thinking sabotage even intelligent, hardworking people. Once you learn to recognize these patterns, you can make any critical decision with certainty. Not by predicting the future, but by eliminating the traps that cloud clear thinking.
When I examined obesity, aging, and the health crisis destroying lives from the inside out, I found the same thing: we’re not failing because we lack willpower or discipline – we’re failing because we’ve been sold solutions designed to fail. The diet industry, the food industry, and conventional health advice are built on the same flawed thinking that destroys businesses.
Through understanding how our bodies actually work – not how we’ve been told they work – I’ve discovered how to reclaim health, energy, and vitality without diets, restriction, or suffering. As an ACE-certified trainer and wellness coach, I’m living proof: I have more energy and vitality in my 60s than I did in my 30s. The principles are simple. The results are profound.
The Challenge of Choice … how to make a “good” decision when it REALLY matters! – How to make high-stakes decisions with absolute clarity and confidence
OBESITY… It’s NOT What YOU THINK it is! – Why modern health advice fails and what actually works to reclaim your vitality
My mission is simple: Equip people with the clarity to make decisions they’ll never regret and the knowledge to build a life they don’t need to recover from.
My wife Michele and I live in Ontario, Canada, sharing a passion for health, fitness, and food.
