The Challenge of Choice:
29 Days to Better Decisions
A Follow-Through Program that turns insight into lasting clarity, confidence, and better choices — in just 10 minutes a day.
Most people leave a keynote energized, inspired, and determined to think differently – but without reinforcement, the brain quickly returns to familiar patterns. The 29-Day Follow-Through Program ensures the shift lasts by guiding participants through short, practical daily lessons that reshape how they interpret information, evaluate choices, and make decisions in the real world.
Why insight fades — and how to make it stick
A powerful keynote can open eyes, spark awareness, and change perspectives — but insight alone doesn’t create lasting transformation. The human brain defaults to automatic thinking, familiar patterns, and the illusion of certainty, even when we know better.
The 29-Day Follow-Through Program bridges the gap between knowing and doing by reinforcing the concepts day after day — until clearer thinking becomes instinctive, not effortful.
This is how organizations build teams that:
- think more strategically
- judge situations more accurately
- make decisions with confidence instead of assumption
- avoid costly blind-spot errors
How the 29 Days Work
Daily Micro-Lessons
Short, focused lessons (7–10 minutes) that introduce one idea at a time – no overwhelm, no theory for theory’s sake. Each lesson builds naturally on the last, creating a steady shift in how participants observe, interpret, and evaluate their everyday decisions.
Key benefit:
Change becomes effortless because insight comes in small, daily, manageable steps.
Real-World Reflection
& Application
Every day includes a practical prompt or example that connects the concept directly to the participant’s own life – work decisions, personal decisions, assumptions, blind spots, and habits.
This turns the program from “content” into a lived experience.
Key benefit:
Participants begin noticing their own thinking traps in real time – and correcting them.
Compounding Perspective Shift
By Day 10, they think differently.
By Day 20, they make choices differently.
By Day 29, they see the world differently.
Daily reinforcement rewires how the brain interprets risk, certainty, confidence, information, and outcomes.
Key benefit:
A permanent shift in judgment, perception and understanding.
What Participants Experience
The transformation begins subtly —
then becomes unmistakable.
As participants move through the program, they start to recognize patterns in their thinking they never noticed before: the shortcuts the mind takes, the assumptions it fills in, the moments where confidence quietly replaces clarity.
What begins as awareness quickly becomes action.
They start catching themselves in real time, evaluating decisions with more precision, and questioning the false sense of certainty that so often leads people astray.
By the time they complete the 29 days, participants don’t just “know more” — they make better decisions naturally, without forcing it.
Key Shifts Participants Report
- clearer thinking in high-pressure moments
- reduced hesitation and second-guessing
- greater confidence in judgment
- less emotional interference in decisions
- the ability to pause and evaluate before committing
- improved communication and alignment with others
This is the kind of change that stays with people – not because they memorized new ideas, but because they learned to see themselves differently.
What Organizations Gain
The 29-Day Follow-Through Program doesn’t just change how individuals think – it elevates how teams communicate, collaborate, and make decisions together. When everyone evaluates choices through a shared lens, progress accelerates, clarity increases, and costly misjudgments decrease.
Organizational Outcomes
- Faster, clearer decisions
Teams move with purpose instead of hesitation. - Fewer costly reversals
Decisions made more accurately the first time reduce rework and delays. - Improved alignment and collaboration
People interpret information the same way, reducing friction and ambiguity. - A shared decision-making language
Conversations become more focused, consistent, and productive. - Greater confidence across teams
Individuals trust their judgment and each other’s reasoning.
This isn’t about changing your culture — it’s about enhancing it.
By reinforcing better thinking in small, daily steps, teams naturally become more thoughtful, more coordinated, and more effective. The result is an organization that moves faster, chooses better, and wastes less time correcting decisions that could have been made right the first time.
Inside the Program
The 29-Day Follow-Through Program is designed to create a steady, compounding shift in how people see, interpret, and respond to the decisions they face every day. Instead of information overload, each day builds naturally into the next, creating a powerful transformation over time.
Four Phases of the Journey
Phase 1 — Awareness
Participants begin recognizing the invisible influences shaping their decisions: assumptions, shortcuts, cognitive biases, emotional pulls, and the subtle ways false confidence sneaks in unnoticed.
Key outcome:
They start noticing decision patterns they never saw before.
Phase 2 — Recognition
Daily examples and prompts help participants identify these patterns as they happen — in real conversations, workplace choices, personal situations, and spontaneous decisions.
Key outcome:
They catch inaccurate thinking in real time — before acting on it.
Phase 3 — Confidence
With clarity comes confidence. Participants learn a simple, repeatable framework for making reliable decisions even under pressure, uncertainty, or incomplete information.
Key outcome:
They trust their judgment more — not because it feels right, but because it’s grounded in structure.
Phase 4 — Application
By now, they’re applying the process instinctively. They evaluate choices more accurately, align better with others, and avoid the traps that lead to costly reversals.
Key outcome:
Clearer thinking becomes a habit, not an effort.
The transformation doesn’t come from learning more – it comes from seeing differently, consistently, over time.
Why It Works
The power of the 29-Day Follow-Through Program comes from combining three essential elements: a proven decision-making framework, insights grounded in real-world experience, and the science of how people actually change.
Organizational Outcomes
1. A Proven Framework
The program is built around Richard’s Anatomy of a Good Decision — a simple, repeatable process for evaluating choices clearly and confidently. It replaces guesswork with structure and makes good judgment instinctive.
2. Real Decisions. Real Consequences. Real Lessons.
Richard’s insights come from decades of successes and failures, multimillion-dollar wins and losses, and decisions that shaped businesses, products, and lives. This isn’t theory — it’s experience distilled into practical steps.
3. Cognitive Science (Made Simple)
The program uses principles of repetition, pattern recognition, and incremental learning to create lasting change. Participants don’t need to understand the science — they simply experience the benefits.
4. Daily Reinforcement — The Key to Transformation
Ten minutes a day is enough to shift thought patterns because the brain responds to consistent repetition. Over 29 days, clarity compounds, confidence builds, and decision habits permanently improve.
This isn’t a course. It’s a practical path that reshapes how people think – one day at a time.
Delivery & Access
The 29-Day Follow-Through Program is designed to be simple for organizations to implement and effortless for participants to complete. There’s no scheduling, no coordination, and no management required – the system does the work for you.
How Access Works
Step 1 — Choose Your Start Date
Organizations select a start date that fits their schedule — whether it’s immediately after the keynote or at a time when teams can engage together.
Step 2 — Participants Receive One Daily Video
Every morning, participants get a short email linking to that day’s 7–10 minute lesson. No apps to install. No logins to remember. No technical hurdles.
Step 3 — The Transformation Compounds Automatically
With small, consistent daily steps, new insights become new habits – naturally reinforcing the keynote and turning clarity into action.
- Accessible on any device
- Works for individuals, teams, departments, or entire organizations
- Flexible for remote, hybrid, or in-person teams
- Minimal administrative oversight required
Whether for one team or an entire organization, the program integrates seamlessly into daily routines — making better thinking a shared advantage.
The Next Step is a
Conversation
If you’d like to explore offering the 29-Day Follow-Through Program to your organization — whether for one team, a department, or your entire workforce — the next step is simply a brief conversation. There’s no obligation and no pressure, just a clear discussion about goals, timing, and fit.